Web business

AMBIENT INTELLINCE LANDSCAPE, A SCENARIO FOR TOURISM

Wednesday, 25 October, 2006 (All day)
Makedonia Palace Hotel, Thessaloniki, Greece
Greece

Ambient Intelligence (AmI) - a seamless environment of computing, advanced networking technology and specific interfaces – is considered to be the basic aspect of our technological future, triggering a paradigm shift in all aspects of life. A future AmI landscape in tourism industries is presented in a scenario for a hypothetical visit of an artist at the island of Lesvos. Scenario analysis demonstrates that g-work systemic framework – namely a personal Grid e-workspace for every citizen and enterprise – is the major intermediate step in order to realize AmI vision.

Reference

Banking in Second Life: Marketing Opportunities and Repercussions

Thursday, 27 September, 2007 - 16:30
Chios
Greece

This paper presents two cases of real banks operating in metaverses, and more specifically within Second Life, in order to highlight the potential of such worlds as business and marketing platforms. We present the way the selected banks develop a business and marketing presence in the three dimensional environment by looking at the similarities and differences among their approaches. Subsequently, we emphasise the marketing implications of their approaches by examining the customer relationship management repercussions.